As an added bonus, Trackur allows you to export data. Trackur is a reasonably priced, robust tool you can use to measure brand mentions across all platforms. The only downside is that it doesn't pick up social mentions. Talkwalker is super-easy to set up and it's free. You specify which words you want to listen for, then Talkwalker emails you when someone posts something on the web using those words. Talkwalker works just like Google Alerts. What's handy about Mention is that it will pick up both social mentions and blog mentions. If you want to monitor mentions of your competitors as well, you'll pay a reasonable price. Mention is free if you're only monitoring mentions of your own brand. Use social listening tools to help monitor your brand and mentions of important keywords. Mention, Talkwalker and Trackur are all viable options. Luckily there are plenty of tools you can use to streamline this particular task and save time. Or, if you see that someone is unhappy with a competitor, you can step in and offer that person a helping hand.ĭepending on the size of your business and industry, monitoring online conversations could be a full-time job by itself. If you have an unhappy customer tweeting about your product or service, you want to know as soon as possible so you can talk with him or her. Social listening is also a crucial part of online customer service. From there you can begin networking and modifying your tactics as necessary. You should know who's saying what about you and your competitors so you can determine who your strongest advocates are. Listening is a crucial part of social media marketing. And not to worry-Traackr comes with complete tracking and analysis so you can measure your campaign results. With Traackr, you can identify influencers in any niche on any social platform, then carry out an entire campaign with said influencers. Traackr is expensive, but a lot of businesses agree that it's worth it. Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation. Looking for something to make your life easier?ĭiscover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business. ![]() I suggest looking at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with. The trick is finding the right influencers so you can cultivate a relationship with them. ![]() That means your job is to find and engage with influencers your potential customers listen to. In general, your target audience doesn't want to hear about how cool your brand is from you-they'd rather hear an endorsement from online influencers. People who already love your brand will follow you organically, but potential customers may need a little more persuading. ![]() SocialFlow offers the same functions as the previous tools, but you can also manage your paid content as well as the free content you send out. But Sprout Social's monitoring and analytics are a notch above HootSuite's, which makes it a good tool for the money. Like HootSuite, you have a single dashboard where you can manage and schedule posts for multiple social channels. This tool makes collaboration easy and is a great option if you have a team of people working with your social accounts. Sprout Social is good for companies with a moderate budget. A single dashboard lets you schedule posts, follow hashtags and keep an eye on social mentions about you and your competitors. HootSuite is a freemium tool, so it's perfect if you have a small budget and only manage your own social presence. Use dashboards to help with updating social channels daily. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list. ![]() HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn't it? In this article I’ll address three time-consuming areas and share social media tools to help you save time. When you know where tools can help you most, you can decide which tools best suit your needs. How much of your day is spent on recurring social media activities?Īre small tasks taking up too much of your time?
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